103 FM, A Story of Leadership and Adaptation
Founded in 1991, 103 FM Aracaju is the most popular radio station in Sergipe, Brazil, with coverage across the state, southern Alagoas, and northeastern Bahia. Its mission: to spread joy and connection through dynamic, audience-focused programming. However, to maintain its #1 audience ranking (Ibope), it needed to modernize operations and engage listeners in the digital age.
In 2021, 103 FM adopted Playlist Software Solutions to transform its workflow. Today, they share their experience with Aires Studio, Audie, and Playlist Digital—key tools behind their success.
Challenges Before Playlist
According to William Leal, Artistic Coordinator at 103 FM Aracaju:
Limited Analog Operations: Difficulty managing remote broadcasts and live events.
Disconnected Audience Interaction: Overreliance on social media without real listener data.
Lack of Tech Integration: Disconnected systems for programming, advertising, and streaming.
Solution Implemented: Results Based on Real Experience
1. Aires Studio: The Modern Control Center
Key Achievements:
Seamless Remote Broadcasts: Broadcasters in Paraná and Sergipe work simultaneously with integrated tools and essential communication features like Talkback.
Massive Event Coverage: 30 consecutive days of live broadcasting from the São João festival circuit, recording shows for exclusive content.
Successful Migration: All broadcasters adapted effortlessly, quickly abandoning analog systems.
“With Aires Studio, we operate with professional studio quality from anywhere. Now, even the most complex broadcasts are simple."
2. Audie: The App That Connects with Listeners
Key Achievements:
Successful Promotions: Cash prizes (PIX), movie tickets, and devices like Alexa are managed directly in the app.
User Growth: Significant increase in the listener base after promotions like a major Henrique e Juliano concert in 2024.
Actionable Insights: Understand the audience’s real profile (peak listening times, favorite music, and location).
“Audie gave us a loyal audience and valuable data for the sales team.”
3. Playlist Digital: Precise and Flawless Programming
Key Achievements:
Automated Programming: Seamless integration between music, jingles, and live broadcasts.
Operational Stability: Notable reduction in technical errors compared to previous systems.
Key Results
Enhanced Interaction: 80% of promotions are managed in the Audie app, with increased audience participation.
Premium Content: Recording of live events (e.g., São João) for reuse in annual programming.
New Business Opportunities: Audie data enables personalized advertising and targeted sponsorships.
Rapid Migration: Full adoption of Aires Studio in less than 15 days by the entire team.
Why 103 FM Aracaju Trusts Playlist Software Solutions
“Playlist Software’s solutions are stable and unlock possibilities we never imagined. With Aires Studio, we gained a high-quality codec and flawless broadcasts. We recommend all stations take the leap into digital!”
Technology That Empowers, Not Replaces
103 FM Aracaju has shown that technological innovation does not conflict with the human essence of radio. With Aires Studio, Audie, and Playlist Digital, they achieved:
Empowering their team’s creativity.
Authentically connecting with their audience.
Optimizing operations without sacrificing quality.
Ready to transform your station?
