Radio Credibility
With 82 % of listeners placing their trust in radio, this medium continues to be the most reliable channel for public‐service messages and institutional campaigns.
Value‐Driven Marketing
Every minute of advertising on radio delivers tremendous impact: 87 % of listeners remember the brand, outperforming many digital platforms
Regional Relevance
Local programming remains radio’s cornerstone: 69 % of listeners seek regionally focused content, strengthening community ties.
Audio Consumption Trends
Despite the rise of podcasts and streaming services, AM/FM radio holds a dominant 67 % share of total audio consumption, underlining its massive reach.
Radio Advertising by Sector
Industrial and infrastructure advertisers back radio heavily: Construction and Finishing leads with nearly 17 % of total ad spend, followed by Culture and Health.
Media Investment in Radio
A 78 % increase in radio media investment from 2020 to 2024 underscores advertisers’ confidence in radio’s proven audience reach and brand recall.
The radio panorama of 2025 confirms that radio not only sustains its strengths in credibility and consumption but also remains a top choice for advertisers and investors. Stations across Brazil and Latin America can leverage these insights to refine content strategies, deepen local engagement, and maximize ROI in an increasingly fragmented media landscape.
