On June 29 and 30, 2026, Belo Horizonte hosted Exporta Mais Brasil — Broadcasting Equipment, an international business matchmaking event that brought together Brazilian manufacturers of broadcasting technology and buyers from various countries. Playlist Software Solutions participated as an exhibitor, among the suppliers selected for their export potential, bringing to the table more than three decades of experience in radio software.

For Playlist, the event was much more than just a product showcase. It was an opportunity to strengthen partnerships in Latin America, deepen relationships with its representatives, and to welcome Peru, the newest country to join the brand’s operations.

Exporta Mais Brasil is a trade promotion program organized by Abinee (Brazilian Electrical and Electronics Industry Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), with support from SET. The goal is straightforward: to bring qualified international buyers to Brazil for one-on-one meetings with domestic manufacturers, without requiring companies to leave the country.

The program’s strength lies in the numbers. In 2025 alone, Exporta Mais Brasil connected 688 Brazilian companies with 166 international buyers from 52 countries, generating approximately R$ 386 million in expected revenue. Since its inception in 2023, the program has already surpassed R$ 940 million, and ApexBrasil plans to hold 85 new editions in 2026.

Being among the companies selected for the broadcasting round places Playlist in a select group of manufacturers with recognized export potential.

During the two-day event, Playlist hosted buyers and potential partners in one-on-one meetings. Each conversation was based on the same principle that has guided the company for more than three decades: understanding how the broadcaster operates and offering software that simplifies its operations, from the studio to the air.

Programming automation, studio virtualization, outside broadcasts, and media management were the topics most frequently discussed at the negotiating tables. More than just showcasing products, Playlist demonstrated how its solutions address the real, day-to-day challenges faced by those who bring radio to the airwaves, with stability, quality, and efficiency.

With presence in more than 15 countries and clients throughout Latin America, Playlist arrived at the event with a solid foundation. Exporta Mais Brasil was the ideal opportunity to strengthen relationships with the representatives who drive the brand’s growth in the Hispanic market and to align strategies for the coming months.

At the heart of this expansion are three well-established partnerships, now joined by the newest country in the operation:

• Mexico — ASETTEL, with Gildardo Gómez, Playlist's representative in the country.
• Colombia — TADTRONICS, with Fabián Terán leading the delegation.
• Chile — DUO, with Matías Palau leading the partnership.
• Peru — ELOGIC, with Luis Cuadrado as the new official representative.new

Another vibrant radio market now has access to local support, in the local language and with the close relationship that Peruvian radio stations need to get the most out of Playlist’s solutions.

Playlist’s presence at the event was led by a team committed to turning contacts into long-term partnerships. Director Marcello Costa led the brand’s institutional representation; Sales Leader Hélida Carvalho handled negotiations and commercial alignment; and Christopher Cuadrado from Marketing actively fostered business relationships in the Hispanic market and strengthened Playlist’s ties with partners in the region.

Participating in Exporta Mais Brasil reinforces a belief that has driven Playlist from the very beginning: Brazilian radio software has the quality, maturity, and capability to serve broadcasters anywhere in the world. Every new partnership, every new country, is a step in that direction.