IBC 2026: Playlist Participates in Event in Amsterdam
Artificial intelligence, innovation, the cloud, and new forms of content production and distribution are among the main topics of the event, which brings together the global media and technology industry.
IBC 2026 brings together professionals, companies, and experts from around the world in Amsterdam to discuss the major changes in the media, entertainment, and technology industries.
In this year's edition, the event expands the space dedicated to innovation and highlights topics such as artificial intelligence, cloud-based production, connectivity, new technologies, and the impacts of changes in audience behavior.
Playlist Software Solutions will be present at the Brazil Pavilion, closely following the latest developments and discussions driving one of the industry’s leading international events. This participation represents an opportunity to observe the technologies that are shaping the future of broadcasting and to identify paths that can contribute to the evolution of broadcasters.
How can we turn innovation into practical application?
Artificial intelligence is among the main topics at IBC 2026. The event broadens the discussion on its applications in the production, distribution, and consumption of content.
The event also addresses issues related to the trustworthiness, authenticity, and provenance of content produced using AI, showing how the technology is becoming part of different stages of the media chain.
For Playlist, keeping up with this evolution means understanding how artificial intelligence can contribute to greater productivity, operational efficiency, and new possibilities for radio stations.
How can we make media workflows more flexible?
The expansion of cloud-based technologies also plays a significant role at IBC 2026. The transformation of traditional production and distribution workflows enables professionals and companies to work from different locations, connecting teams, content, and tools.
This reality is directly linked to the evolution of the solutions developed by Playlist. The company has been expanding the possibilities for integration between automation, virtual studios, mobility, remote production, and content management, keeping pace with a market that demands increasingly connected operations.
The Aires Platform allows you to virtualize a radio studio and brings together features for mixing, audio processing, broadcasting, recording, camera control, and integration with technologies such as NDI, OBS, and vMix.
What are the next steps?
IBC also broadens the discussion on the transformation of content production and distribution models. The integration of different platforms, formats, and technologies creates new possibilities for media companies and requires structures capable of keeping pace with this evolution.
In radio, this scenario presents an opportunity to expand broadcasters' presence across different environments by combining audio, video, streaming, remote production, and digital content.
The Aires Platform was developed precisely with this in mind. In addition to Aires Studio, the ecosystem includes Aires Reporter and Aires Cloud, enabling the production, streaming, storage, synchronization, and distribution of content across various scenarios.
An innovation that could make its way to the radio
One of the initiatives taking center stage at IBC 2026 is Future Tech, a program dedicated to emerging technologies and innovation. The initiative brings together new solutions, startups, entrepreneurs, and professionals from the media and entertainment industry.
For Playlist, staying close to these discussions is part of a strategy to keep track not only of established technologies but also of trends that may influence the future of broadcasting in the coming years.
Since 1995, Playlist Software Solutions has been developing software designed for radio station automation, with the goal of offering reliable, innovative, and user-friendly solutions. Currently, more than 3,000 radio stations in Brazil and other countries use its software in their daily operations.
Playlist Explores the Future of Broadcasting
Participation in IBC 2026 reinforces Playlist’s commitment to keeping pace with technological advancements in the industry and transforming knowledge and trends into solutions that are relevant to the realities of broadcasters.
In an increasingly connected market, radio is expanding its formats, integrating new platforms, and finding new ways to produce and distribute content. In this context, technology is no longer just an operational tool; it has become an integral part of broadcasters’ growth strategies.
During IBC 2026, Playlist will cover the key developments, discussions, and technologies presented at the event, staying connected to the changes that are shaping the future of media and broadcasting.
See you in Amsterdam!
- Event: September 11–14, 2026
- Location: RAI Amsterdam, Netherlands
- Playlist: Brazil Pavilion · Booth 2.B07
Would you like to learn more about Playlist’s solutions for automation, production, connectivity, and the future of broadcasting? Contact our team.
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