AMSTERDAM: Playlist Software Solutions participated in the 2026 edition of the International Broadcasting Convention (IBC), held in Amsterdam from September 11 to 14, with a booth in the Brazil Pavilion, where it closely followed the major changes in the global media, technology, and broadcasting market.

The international event brought together 41,200 participants and explored advancements in cloud technology, artificial intelligence, connectivity, and new models for content production and distribution. In addition, the company was among the sponsors of the multiplatform coverage provided by the tudoradio.com website during the global event.

At the event, discussions about the sector’s modernization were directly linked to the portfolio of solutions developed by Playlist. With a focus on automation, mobility, remote production, and content management, the company highlighted Aires Studio, based on the concept of “Your Radio From Anywhere”.

The ecosystem, consisting of Aires Studio, Aires Reporter, and Aires Cloud, enables the virtualization of radio studios and offers comprehensive features for mixing, audio processing, recording, broadcasting, camera control, and native integration with technologies such as NDI, OBS, and vMix.

• Aires Studio — Full studio virtualization, including mixing and camera control
• Aires Reporter — Remote production integrated into the Aires ecosystem
• Aires Cloud — connectivity and centralized content management in the cloud

Through this integration of studio, mobility, and the cloud, the platform reaffirms its commitment to agility, synchronization, and operational efficiency at broadcasters.

The broadcasting sector was at the center of strategic discussions in Amsterdam, according to tudoradio.com’s coverage, with a particular focus on the consolidation of the concept of Radio 3.0, which was presented and discussed during Aerp Day at the event.

The approach defines live audio as the primary content matrix, distributed simultaneously via the FM dial, streaming, proprietary apps, social media, smart speakers, connected cars, and new digital environments. The so-called “Radio 3.0 mandala” illustrated how traditional receivers, hybrid radio, RDS, Android Auto, Apple CarPlay, visual radio, and artificial intelligence are integrated into a single strategy for engaging the audience.

Among global trends in distribution and monetization, initiatives such as that of the Australian group Southern Cross Austereo (SCA) with the LiSTNR platform stood out, demonstrating how proprietary digital ecosystems and a presence on third-party channels can coexist to expand reach, data retention, and personalization. Panels on the creator economy showed that building rapport with the audience is more valuable than simply accumulating listeners—an area where radio has a historical advantage due to its closeness to its listeners.

In the automotive and regulatory sectors, the event highlighted the importance of radio’s prominence on the screens of connected vehicles—an issue that is mobilizing the international industry and organizations in Brazil, such as ABERT, in its discussions with ANFAVEA.

Artificial Intelligence was presented from the perspective of increasing operational efficiency and editorial scale. Examples such as that of the Australian public broadcaster ABC demonstrated how the technology is being used to adapt radio news bulletins to new digital formats, with human review prior to publication, reinforcing the concept of “produce once, distribute across multiple platforms”.

In addition to showcasing the Aires Platform’s solutions, Playlist’s participation in IBC 2026 also featured strategic meetings with major companies and key global technology players. These meetings opened up new opportunities for partnerships and integration, with the prospect of future implementation of these technologies in Playlist’s solutions and software.

These discussions underscore the company's commitment to closely monitoring key global market trends and seeking out new technologies that can contribute to the evolution of its products and the broadcasters' experience.

And that's just the beginning: more news will be coming!