Playlist Software Solutions has over 30 years of history. Founded in 1995 by Ronney Barcelos Guimarães, the company has grown steadily and now employs 24 people and serves over 2,500 radio stations across Brazil and around the world.
Over the past three decades, we have never strayed from our core values of creativity, communication, and a human-centered approach.
Today, we’re kicking off a new phase in our communications. We’re thrilled to introduce our new mascots: Play Lily and her companion Mic!
Developed by our marketing team and illustrated by Júlia Guimarães (Nova S. Guimarães), these mascots are here to transform your experience with Playlist software, making everything simpler, more intuitive, and more connected to your daily life.
Play Lily: Your New Everyday Companion!
You know that friend who’s always there for you, who always listens and helps?
That’s Play Lily.
Created by our marketing team, Play Lily is a young woman who is always up to date on the latest technologies and developments in the broadcasting industry.
Passionate about music and technology and always on top of the latest trends, she’s the epitome of approachability. She’s a self-proclaimed nerd, always listening to a different radio station and with a playlist for every occasion.
Play Lily is that friend who:
- walks you through the features
- makes the complicated seem simple
- and puts you in the driver’s seat
With Play Lily by your side, learning becomes a natural part of your routine.
Mic: Technology That Drives Results
Now imagine having a co-pilot by your side who never makes a mistake.
That’s Mic.
With a design inspired by a microphone and a speaker, Mic is an AI robot with personality to spare:
- He’s completely eclectic
- He has practically infinite musical knowledge
- And he’s always ready to optimize everything around it
He steps in to ensure that everything runs smoothly, efficiently, and effectively.
While Play Lily connects, Mic enhances.
Why does this duo exist?
Because we believe technology doesn’t have to be cold. In a market that is often technical and impersonal, Playlist has chosen a different path: to humanize the experience.
With Lily and Mic, everything changes:
- Support becomes more accessible
- Learning becomes more intuitive
- And technology takes on a personality of its own
More than just using a system… you start to enjoy an experience.
Where can you find Play Lily & Mic?
Spoiler: in several places 👀
Starting now, Play Lily and Mic will be active on our social media channels, announcing events featuring Playlist, new YouTube tutorials, workshops, updates to the website, and much more!
Follow Playlist on Instagram and find out what this duo has in store.
About Playlist Software Solutions
A Brazilian company specializing in radio automation and studio, playout, advertising, and audience solutions, with a focus on reliability, operational simplicity, and integration with the latest technological trends in the industry.
Press contact / demos:
vendas@playlistsolutions.com | +55 (31) 2136-2929
LET’S GO TOGETHER! 🤝
